gold

During the California Gold Rush of 1849 there was an excitement in the air as everyone had gold fever. The prospectors would pan for gold in the freezing river all week, or dig in the dirt, for specks of gold.

On the weekends, they would come into town and get bathed, shaved, and put on their best clothes. Frontier bath houses catered to them.

The bath house owners would then collect all of the gold dust that was in the bathwater after the prospectors had left.

History is filled with tales of finding riches in unusual places…just by looking at things in a slightly different way. Prospectors traveling past Virginia City, Nevada were plagued by a bluish mud that stuck to their wheels. Scraping the mud off was difficult. Nobody noticed that the mud was actually a form of silver. When they did notice, Nevada became the "Silver State" and millionaires were formed overnight.

In California, some prospectors caught a fish in the river, cooked it, and found gold dust in the cooking pan afterwards.

A druggist noticed that when he developed pictures, that he was throwing away the developing fluid…which contained silver. He developed a way of capturing the silver in a catalytic device…and made millions when he convinced other drugstores to install his device, and paid them a portion of the profits.

Wealth is not just finding gold where no one has looked before, it is also finding gold where others have overlooked.

Are you neglecting to ask a client if there is anything else that they need? Maybe they need an additional training program, software, book, or online service that they didn't already own. Maybe they need to sell their house, or buy a house, or just need a new mortgage.

You don't know unless you ask. Once you have established a rapport with that person, you are doing a disservice if you don't help them get all of the benefits that you can provide. Ask how you can help them.

The person on the end of the phone line is pure gold…you just need to look for the gold in the bathwater.

If you would like to know how you can get gold out of the bathwater on your deals please call Reed Sawyer at (407) 962-7364